Indian e-commerce is projected to explode from $10 billion to $43 billion in the next five years, according to Nomura's India Internet Report last month. There are 11 categories, and within them 42 players, that are poised to shape this blazing path.
CUSTOMER NICHES
CUSTOMER NICHES
While horizontals and verticals battle for market share, some e-commerce websites are differentiating by targeting niche customer profiles. GreenDust sells factory seconds and refurbished consumer electronic products at a 10%-76% discount to market price. Limeroad is a social-shopping platform focused on women that also offers users tools to curate and share collections online.
Onemi sells products only on equated monthly instalment even to customers who don't have a credit card. “There is a huge segment of customers who don't speak good English and are not on the Internet, but are hungry for these aspirational products,“ says founder Abhijit Bhandari, who adds Onemi is recording monthly sales of `20 crore.
While other verticals are expected to feel the heat of multi-product players, the niches could create their own market. “If there is demand-side differentiation, those will continue to exist and continue to thrive,“ says Avnish Bajaj of Matrix Partners India, which has invested in Limeroad.
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