Indian e-commerce is projected to explode from $10 billion to $43 billion in the next five years, according to Nomura's India Internet Report last month. There are 11 categories, and within them 42 players, that are poised to shape this blazing path.
The Differentiators -HYPER LOCAL
Even as e-tailing explodes, by 2020, 97% of the estimated retail sales of `62,40,000 crore will still happen off line, says Technopak. A large percentage will be made by small shops and establishments. Platforms like Just Dial, Findable, PriceBaba and Zopper are looking to bring them online in multiple ways.BookMyShow is doing the same with ticket bookings in arts and entertainment.
Just Dial, the largest local-search player with revenues of `561 crore in 2013-14, extended into transactions this January, enabling services like doctor appointments and flower deliveries. This week, it will venture into products. “Transaction part will be our focus in the near future,“ says founder and CEO VSS Mani.
Zopper and PriceBaba are also expanding quickly. India has 100-120 million internet users, but less than 5 million have shopped online. Such shoppers are referred to as ROPOs (research online, purchase offline). With more smartphones and data connections, their numbers are expected to increase.
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