Indian e-commerce is projected to explode from $10 billion to $43 billion in the next five years, according to Nomura's India Internet Report last month. There are 11 categories, and within them 42 players, that are poised to shape this blazing path.
Fashion
After electronics, fashion and lifestyle is the largest category in online retail, with a 25% share. But unlike electronics, it is more the domain of specialists than marketplaces. Myntra, part of Flipkart, and Jabong are the leaders, competing fiercely with discounts and for exclusive brand partnerships.
Fashion
Myntra, which is targeting sales of `2,000 crore this fiscal, has raced ahead by launching several private labels, including Roadster and Dressberry. While external brands give a margin of up to 35%, in-house labels go up to 60%. Jabong, which has exclusive partnerships with international brands and designers, is also lining up its own labels.
Then, there are web-only brands like Fab Alley, Zovi and Yepme. And, lastly, there are the multi-category players.Large players could drive acquisitions. “Don't be surprised, with the advent of online players like Asos and large Chinese players coming into India,“ says Sudhir Sethi, founder-chairman of early-stage venture fund IDG Ventures India. “These players would not like to start ground-up but will look for an acquisition to be the base for their India entry.“
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