Indian e-commerce is projected to explode from $10 billion to $43 billion in the next five years, according to Nomura's India Internet Report last month. There are 11 categories, and within them 42 players, that are poised to shape this blazing path.
HEALTHCARE
This is one segment where niche portals have managed to build strong franchisees. While the focus of Healthkart is protein supplements and personal care, that of Lenskart is eyecare. It currently does around 2,000 shipments per day of both prescription glasses and sunglasses, up from 600 a year ago. It expects to post revenues of ` 100 crore this fiscal.
Healthkart sells products in a range of categories. Other startups in the healthcare segment include Healthadda, Healthgenie and Saralhealth.
Players have been looking to personalise their offering to attract customers. For instance, Lenskart also provides eye check-ups at home. “Most spectacle providers are focused on those who already wear glasses.
But almost 75% of those who need glasses do not know they need one or don't wear them,“ says Peyush Bansal, founder of Valyoo Technologies, which runs Lenskart. “We want to expand to this market and provide access to good quality eyecare.“
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