Indian e-commerce is projected to explode from $10 billion to $43 billion in the next five years, according to Nomura's India Internet Report last month. There are 11 categories, and within them 42 players, that are poised to shape this blazing path.
BABYCARE
While multi-product players have a large selection of babycare and kidswear products, a few single-category players have emerged. The leader is Pune-based FirstCry, founded by Supam Maheshwari and Amitava Saha in 2011. “Globally, and in India, the babycare category has always had a specialised leader that has captured dominant market share.
With repeat buying rates above 70%, this category has huge capital efficiency in marketing,“ says Manik Arora, MD of IDG Ventures Indi, an early investor in FirstCry.
FirstCry is flanking its online presence with stores -70 running and 30 more coming this year. It is partnering international brands to provide free hospital kits to parents of newborns in about 6,000 hospitals in top 18 cities. “We are able to engage with customers at the most important point -the birth of their child,“ says Maheshwari.
Other prominent players, with an estimated potential of $500 million, are BabyOye and Hopscotch.They hope to grow with India's rising population.
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