Indian e-commerce is projected to explode from $10 billion to $43 billion in the next five years, according to Nomura's India Internet Report last month. There are 11 categories, and within them 42 players, that are poised to shape this blazing path.
JEWELLERY
Given India's appetite for jewellery, this segment is a no-brainer for e-commerce. Even as physical stores struggle with growth, Caratlane is doubling by the year.
“The biggest challenge in jewellery retailing is the cost of inventory,“ says Mithun Sacheti, founder & CEO of Caratlane. “We don't maintain inventory and follow just-in-time manufacturing, which allows us to spend on marketing and on acquiring new customers.“
But even online has limitations. High-ticket products means customer trust has to be built first. Ficci estimates the market at Rs 2,51,000 crore in 2013, with the potential to double by 2018. Market players believe only 1% of this is online.
They also believe it's a business for specialists.“As this segment is driven by innovation in designs and launches, it lends itself to private-label play with higher margins. This will be difficult for horizontals to master,“ says TC Meenakshisundaram, MD of IDG Ventures India. “Horizontals may find it easy to buy a successful vertical player.“
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